CBRE | Forward
  • Forward Thinkers
    Innerspace logo and CEO

    Moving Forward Episode 05: Innerspace and Cerys Goodhall

    John Ruffolo - some of the best investments I've made have been on the companies that arose during the worst possible times

    Moving Forward *Special Episode* 04: John Ruffolo

    Staffy logo and Peter Faist

    Moving Forward Episode 03: Staffy and Peter Faist

    Sampler Logo and CEO

    Moving Forward Episode 02: Sampler.io and Marie Chevrier

    League Logo and CEO

    Moving Forward Episode 01: League and Michael Serbinis

    The knowledge society

    TKS are creating an environment that inspires, challenges, and unlocks true potential

    Dresst Founders

    dresst are creating an entirely new shopping behaviour in the Canadian market.

    Ali Asaria CEO of Tulip

    Transforming the in-store experience with Tulip

    ceo of loopio in a meeting

    Loopio’s north star metric is to build a company that is the cornerstone of people’s careers

  • Grow Smart
    David Cairns Podcast

    Why is the CBRE Forward Co-Founder ALL IN on Space As A Service?

    office lease renewal

    Commercial office lease renewal best practice

    office sublease

    How to sublease your office space

    office lease language

    Understanding Commercial Real Estate Language

    outsourced real estate

    Trend lines vs Headlines in the outsourced Real Estate sector

    2 Ways to Make Your Office Lease Work for You

    Setting the Record Straight on ‘Coworking’

    2 Ways to Make Your Office Lease Work for You

    3 Things to Consider when Choosing a Flexible Space Provider

    start-up meeting

    2 Ways to Make Your Office Lease Work for You

    2 Ways to Make Your Office Lease Work for You

    Negotiating an Office Lease: When Small Details Become Big Problems.

  • Industry Insights
    Accessibility and Inclusion

    Accessibility and inclusivity in the workplace

    Technology is eating the world

    Technology is eating the world

    Paving the way for 5G

    Paving the way for 5G

    Employment Brand is Your New Killer App

    Employment Brand is Your New Killer App

    Learning by Doing

    Learning by Doing

    Achieving Inclusion and Diversity in Canadian Tech

    Achieving Inclusion and Diversity in Canadian Tech

    Great Leaders and Organisations have a Just Cause

    Great Leaders and Organisations have a Just Cause

    The #1 issue in tech today; Not Enough Women.

    The #1 issue in tech today; Not Enough Women.

  • About
No Result
View All Result
CBRE | Forward
  • Forward Thinkers
    Innerspace logo and CEO

    Moving Forward Episode 05: Innerspace and Cerys Goodhall

    John Ruffolo - some of the best investments I've made have been on the companies that arose during the worst possible times

    Moving Forward *Special Episode* 04: John Ruffolo

    Staffy logo and Peter Faist

    Moving Forward Episode 03: Staffy and Peter Faist

    Sampler Logo and CEO

    Moving Forward Episode 02: Sampler.io and Marie Chevrier

    League Logo and CEO

    Moving Forward Episode 01: League and Michael Serbinis

    The knowledge society

    TKS are creating an environment that inspires, challenges, and unlocks true potential

    Dresst Founders

    dresst are creating an entirely new shopping behaviour in the Canadian market.

    Ali Asaria CEO of Tulip

    Transforming the in-store experience with Tulip

    ceo of loopio in a meeting

    Loopio’s north star metric is to build a company that is the cornerstone of people’s careers

  • Grow Smart
    David Cairns Podcast

    Why is the CBRE Forward Co-Founder ALL IN on Space As A Service?

    office lease renewal

    Commercial office lease renewal best practice

    office sublease

    How to sublease your office space

    office lease language

    Understanding Commercial Real Estate Language

    outsourced real estate

    Trend lines vs Headlines in the outsourced Real Estate sector

    2 Ways to Make Your Office Lease Work for You

    Setting the Record Straight on ‘Coworking’

    2 Ways to Make Your Office Lease Work for You

    3 Things to Consider when Choosing a Flexible Space Provider

    start-up meeting

    2 Ways to Make Your Office Lease Work for You

    2 Ways to Make Your Office Lease Work for You

    Negotiating an Office Lease: When Small Details Become Big Problems.

  • Industry Insights
    Accessibility and Inclusion

    Accessibility and inclusivity in the workplace

    Technology is eating the world

    Technology is eating the world

    Paving the way for 5G

    Paving the way for 5G

    Employment Brand is Your New Killer App

    Employment Brand is Your New Killer App

    Learning by Doing

    Learning by Doing

    Achieving Inclusion and Diversity in Canadian Tech

    Achieving Inclusion and Diversity in Canadian Tech

    Great Leaders and Organisations have a Just Cause

    Great Leaders and Organisations have a Just Cause

    The #1 issue in tech today; Not Enough Women.

    The #1 issue in tech today; Not Enough Women.

  • About
No Result
View All Result
CBRE | Forward
No Result
View All Result
July 14, 2017

Transparency is key to the winning company culture at Influitive

Bronwyn Smith tells CBRE Forward how company culture creates success for Influitive

What was your first job, and what did you learn from it?

My first job ever was as a paper girl, delivering newspapers aged 11. This involved putting 10 different flyers into each paper, stacking the papers into my trolly, and then delivering the papers door to door. I was paid per paper, and it worked out to be much less than the minimum wage. But it was a fantastic experience. It taught me how to be accountable and dependable. It taught me to find a better way – after a few weeks, I developed the fastest flyer sorting system ever. And it gave me a taste for independence – the money I earned was mine to spend!

What is it about your company culture that drives success?

What drives success in the Influitive culture are 3 things. The first one is the concept of ownership, which we take really seriously. We have 4 values and one of them is care as an owner. Every single employee is an owner at Influitive and we think that’s pretty critical to our success because when you’re an owner you’re going to act differently. It means you’re going to look out for the long-term and you’re really going to care more, you’re going to be grittier and you’re going to work outside of your silo. This concept of being an owner has driven a lot of where we are today.

The second aspect of our company culture, also tied to ownership, is empowerment. We really try to empower our employees in the best way we can. Part of that is pushing decisions to the edges of the company. Why do we do that? One – if every decision is made by the CEO or myself or the senior leadership team, the quality won’t be as high. Two – it’s just more fun for people. Our team feels way more inspired and they are far more excited to be at work when they know that they are an owner. They have a lot of say in what we do and how we’re going to do it – what they say matters!

The third piece of our company culture is being transparent. Transparency at Influitive means being open, honest and direct – It’s a big part of who we are. We believe that you can’t win, and you won’t do well if you don’t get feedback during that journey.

What was the company’s journey like to get where it is?

The Influitive journey started about seven years ago, with Mark Organ, our founder and CEO. He previously had a company called Eloqua that was quite successful. It was a marketing automation company and while he was at Eloqua he imagined the concept of Influitive. He noticed that deals at Eloqua went smoother, faster and were worth more when a happy customer was involved.

With that insight, he started his next company, Influitive. We have built a successful product that delivers an engagement platform that enables companies to have personalized relationships with their customers. Allowing companies to discover nurture and mobilize their advocates to do acts of advocacy for them. Like all startups, we’re constantly changing.

When the company first started, Mark and the company believed that advocacy was more niche. We thought there may be a few hyper advocates in a company that would do all these acts of advocacy, so we focused on ten people. We’ve now realized that every customer and everyone in the company has some ability to form an act of advocacy and most want to. So we’ve gone much broader, and our platform now invites everyone in the company to be part of it. We are leveraging this concept to grow even more in the future. We see it as an opportunity to extend not just to your advocates and your customers, but also your prospects. That’s how we plan to be a billion-dollar company.

What’s next for Influitive?

What’s next for Influitive is definitely expanding our product more and more and being an all-encompassing solution that goes beyond the advocates and customers of today, to also include prospects. We are also looking at expanding into other markets – we’re spending a lot more time growing Europe. We have begun this process and already see a significant benefit to it. Our goal is to continue to expand and grow internationally.

We are looking into our enterprise and sub-enterprise strategies. We are in eight of the 10 biggest tech companies in the world, which is outstanding. Companies like IBM, Oracle, Cisco and we’re entrenching ourselves in these companies and growing. We will continue down that path and the goal is to be in all top tech companies in the world. That’s where we’re heading!

Influitive

Influitive works with forward-thinking marketers and digital businesses who want a better way to engage customers and mobilize advocates to increase referrals, references, reviews, case studies, and more.

Tags: CultureTechnologyTorontoWomen in Tech

Why is the CBRE Forward Co-Founder ALL IN on Space As A Service?

Moving Forward Episode 05: Innerspace and Cerys Goodhall

Moving Forward *Special Episode* 04: John Ruffolo

Moving Forward Episode 03: Staffy and Peter Faist

Moving Forward Episode 02: Sampler.io and Marie Chevrier

Moving Forward Episode 01: League and Michael Serbinis

Next Post
Josh Nilson East Side Games

East Side Games - an overnight success 7 years in the making

CBRE | Forward Logo
Showcasing the fastest growing technology companies in Canada

Categories

  • Case Studies
  • Forward Thinkers
  • Grow Smart
  • Industry Insights

Tags

AI Calgary COVID-19 Culture Deloitte Diversity Fintech Flexible Working Growth MaRS Montreal Moving Forward Office Leasing OneEleven Procurement Real Estate SPaaS Tech Technology Toronto Vancouver Wattpad Women in Tech

Recent Posts

David Cairns Podcast

Why is the CBRE Forward Co-Founder ALL IN on Space As A Service?

September 10, 2020
Innerspace logo and CEO

Moving Forward Episode 05: Innerspace and Cerys Goodhall

June 11, 2020
  • About
  • Contact

© 2020 CBRE | Forward

No Result
View All Result
  • Home
  • Forward Thinkers
  • Grow Smart
  • Industry Insights
  • About

© 2020 CBRE | Forward