Maropost CEO, Ross Andrew Paquette, on how he leads by example with .
What was the company’s journey like to get to where it is now?
The company’s journey to get to where we are today was quite unique. We started off as an email service provider about seven years ago, focusing mainly on companies sending out mass email campaigns. We’ve since moved a long way away from that. We concentrate now on CRM, e-commerce, sales automation and our focus is to become more of an organization. Our journey to date has been centered around growing our vision beyond a single product or single feature company. Our goal is to grow into a company that has multiple products, multiple services and multiple layers.
What is it about your company’s culture that drives success?
Our company’s culture drives success through a few different areas but the key is work ethic. What made us successful in the early stages was the number of people who were willing to put in the time and effort, whether they had the skills or not. Over time, we’ve really tried to pass that drive down via the leadership level. As we bring in new individuals into the organization, they go through the process of understanding that they must put in the time if they want to be successful and hit their goals.
How do you as a leader ensure that your culture, is a culture, that creates success?
As a leader, I create a culture that creates success by leading by example. If I expect my team to put in the hours, time and effort to building, marketing, and selling our products, I’m with them during that process. I am guiding them down the path that’s going to make them successful.
Where I believe Maropost is very different is that we focused on that area in the early stages. We had twelve people but we achieved $30M in revenue, because of their work ethic. As we’ve expanded we expect the other people in the organization to have the same focus, understanding, and dedication.
What’s next for Maropost?
The next stage of Maropost is to continue to focus on that organizational side. We’re creating a vision and building an organization that’ll be here for the years or decades to come.